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Marketing Management

Online Master of Business Administration (MBA), in Marketing Management is a Two Years degree program that equips you to advance your career in Marketing & Sales, Business Development, Market Research Analyst etc. The student will acquire the managerial knowledge and skills to become the most valued Marketing Manager. All Marketing Management-related content is created by the leading faculty, highly qualified and experienced professors.

Students are required to study the Marketing Management, Business Legislations, Retail Management, Customer Relationship Management, Strategic Management, Digital Marketing, Advertising & Sales Promotion, and more...

The minimum duration of an online Marketing Management program is 2 Years and the maximum duration is 4 Years.

Program Objectives

To enable the student to successfully implement management theories and methods

To enable the student to implement the concepts of business policies and ethics

To develop effective leadership skills, functional expertise and strategic acumen

To develop entrepreneurial mindset and acumen for successful business


2 Years Minimum
and Maximum 4 Years


Any Graduate from a
Recognized university.

Program Structure

Semester 1 (Old Syllabus)

Principles of Management
Organization Behavior
Statistical Methods for Managers
Managerial Economics
Basic Accounting for Managers
Business Legislations
Business Communication

Semester 2 (Old Syllabus)

Management Accounting
Optimization Techniques for Managers
Marketing Management
Human Resource Management
Computer Application for Business
Brand Management
Retail Management
Customer Relationship Management

Semester 3 (Old Syllabus)

Research Methodology
Strategic Management
International Business Management
Production and Operations Management
Entrepreneurship Development
International Marketing Management
Advertising & Sales Promotion
Digital Marketing
Summer Project Viva Voce

Semester 4 (Old Syllabus)

Business Ethics
Professional Skill Development

Fee For Indian Students

Fee For Indian Students - Semester Wise

Program Sem 1 Sem 2 Sem 3 Sem 4 Total
MBA Rs.40000- Rs. 40000/- Rs. 40000/- Rs. 40000/- Rs. 1,60,000/-

Fee For Indian Students - Yearly

Program Year 1 Year 2 Total
MBA Rs.80000/- Rs. 80000/- Rs. 1,60,000/-

Fee For International Students

Program Sem 1 Sem 2 Sem 3 Sem 4 Total
MBA Rs.49000- Rs. 34,000/- Rs. 34,000/- Rs. 34,000/- Rs. 1,51,000/-

* Exam fees extra to be paid before the exams

* For Dr. MGR Educational and Research Institute Alumni Students : 20% Fees Concession of Tuition Fees Component Only.

* No Concession on Admission Fees Component.